Franchising From Wikipedia, the free encyclopedia (Redirected from Franchisee ) Jump to navigation Jump to search This article is about the business concept. For other uses, see Franchise . Practice of the right to use a firm's business model and brand for a prescribed period of time A McDonald's franchise in Moncton , New Brunswick , Canada Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses its know-how, procedures, intellectual property, use of its business model , brand, and rights to sell its branded products and services to a franchisee. In return the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a Franchise Agreement. The word "franchise" is of Anglo-French derivation—from franc , meaning free—and is used both as a noun a...
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